The Ways that SMS Marketing Campaigns Compliment Your Email Marketing Efforts
Many in the marketing profession acknowledge the fact that the success of a business’s marketing initiatives is largely influenced by the incorporation of a number of the marketing strategies as opposed to the use of a single marketing platform. One perfect area to illustrate this idea is with the use of the two marketing models-SMS marketing and email marketing. Email marketing, today has turned to be a specialized function. As a matter of fact, with the relevant email content, you will be in a position to maintain a steady relationship with your customers. You will as well be fascinated by the fact that a number of the emails sent out to customers as marketing messages are nowadays accessed by them via the mobile devices that have become so widespread such as the tablets and mobile smart phones, actually over 50% these. This may sound as amazing as it is but the one that will leave you even the more perplexed will be the rate at which the short messages are opened on the same devices, which practically stands at the 98% mark or over. In as much as each of these two methods actually do have their own peculiar benefits, the fact as well is that they have some features that they share in common and as such make them be a combination of marketing campaign that will be as cohesive and bear your business magnificent results in the end of the campaign. The following are some of the examples of the email marketing campaigns that will actually bear better results when they are supported by text message marketing.
One of these is the messages of an appeal to a subscription to an email, or the Text-to-join Campaigns. All that you will be supposed to do is to make sure that after you have sent out emails to your target audience to their email addresses you have it followed with a business text message appealing to them to join your subscription list. Considering the fact that a high number of the sent out messages to many is often read in such a short period of time, in fact it is said that over 90% of the messages are read in about one or two minutes, by sending out the business text messages, you will have really improved on the chances you stand to receive a positive response from your target audience. The use of the business texting to link up with your customers allows you to piece your list and as such be in a very good position to send out targeted messages.
The other kind of email messages that is greatly supported by the use of SMS marketing is the invites to events. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.